Syndication Source Tag

Back in 2010, Google introduced two new meta tags for news articles: original-source and syndication-source. These two tags were created to allow news curators to publish another website’s article on their own website, without the risk of a Google penalty for plagiarism or duplicate content.

This syndication-source tag marked an article which was a close or exact copy of an article on another site—the original. From this Google was then able to pass credit over the original article website and feature it in Google News.

The original-source tag allowed Google to identify the original article and reward the site by featuring it on the News search results page. Any article using information from many other articles could feature several original-source tags, to pass credit over to their research sources.

Duplicate content issues were avoided using these tags until 2011, when the rel=canonical tag was introduced as the preferred alternative.

In 2011, Google announced that the rel=canonical tag (which performs a similar job to the original-source tag) was now the preferred method of indicating duplicate and original content.

In 2012, the Google News team stated that the syndication-source tag had been depreciated. Resolving duplicate content articles now hinges on rel=canonical and ‘disallow’ or noindex meta tags.

More SEO Guides


301 Redirects

A 301 redirect is an instruction that tells a browser: “The requested page is no longer available at the URL you have, you’ll find it at this new new address”.


What Is Link Juice?

A site has an overall Domain Rank. This is the total amount of positive link metrics associated with a website as a whole. The Domain Rank is determined by the combined PageRank of all of the individual pages on a website.

Got a project in mind?

Let’s talk