Social media optimisation is performed in conjunction with search engine optimisation as there are strong parallels between the two services.
Good social media campaigns by nature form a type of optimisation as it entails developing and implementing a media strategy that ensures maximum reach and visibility.
Social media and SEO
The impact of a good social media profile on a site’s rankings has been debated and tested in the SEO world since platforms like Facebook and Twitter became popular.
Whilst Google is not specific on the exact impact that social metrics have on site rankings, we do know that there tends to be a clear correlation between strong social presence and good search rankings.
Considering that the same factors that attract social engagement tend to attract high quality backlinks this makes a lot of sense.
Our advise is to talk to your SEO agency to see how social media can be best utilised to improve your site’s presence in search.