Link Metrics, Pagerank & Domain Authority

Link Metrics, PageRank & Domain Authority

Link Metrics is the name referring to the criteria for ranking search results. They reflect the significance of any given webpage on the internet, and include some measure of domain authority, relevancy and trust. It’s a method to measure sites not by how important their webmasters say they are, but by how authoritative, relevant and trusted other web users say they are.

Search engines determine a page’s ranking based on an assessment of its inbound links. Each link from another site is considered as a vote or endorsement from that site for your site. The more endorsements, the more authoritative, relevant and trusted your website must be, and thus the higher its search engine page ranking, or SERP.


PageRank is an example of a link metric algorithm which acts as a key marker of content quality. PageRank is a score from 1-10 for a page based on how many inbound links it has, and how strong those links are. It’s logarithmic, meaning it’s 10x harder to get from 2 to 3 as it is to get from 1 to 2.

When a site links to your swebsite, or when you link internally from one of your pages to another, the link passes ranking points. This is called “link juice”. It generally follows that the higher the PageRank or Trust Rank etc. of a particular page, the more ‘link juice’ that page can pass to other pages through its links.

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Event Tracking & Conversion Tracking

Event tracking refers to the measuring of interactions on a website beyond a web page load. Event tracking supplies data on how web visitors are engaging with a website, which makes it possible to optimise the SEO and PPC marketing campaigns to maximum effect


What Is Link Juice?

A site has an overall Domain Rank. This is the total amount of positive link metrics associated with a website as a whole. The Domain Rank is determined by the combined PageRank of all of the individual pages on a website.

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