Google Analytics

Google Analytics is a free web service which provides comprehensive statistics and analytical tools for SEO and marketing purposes. Analytics monitors traffic to a website and collects data on how visitors interact with the site.

Data available through this service includes user demographics, behaviour and interaction, such as pageviews, bounce rate and average time spent on site. Analytics can also distinguish between direct, organic, referral and paid traffic, allowing you to gain an understanding of how users are finding your site.

More SEO Guides

CRAWLERS, TECHNICAL

301 Redirects

A 301 redirect is an instruction that tells a browser: “The requested page is no longer available at the URL you have, you’ll find it at this new new address”.

ALGORITHMS

What Is Link Juice?

A site has an overall Domain Rank. This is the total amount of positive link metrics associated with a website as a whole. The Domain Rank is determined by the combined PageRank of all of the individual pages on a website.

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