According to Google Analytics, bounce rate is the percentage of sessions in which a user left your site from the page through which they entered it, without interacting with it.
A high bounce rate indicates that a business has lost a number of conversion opportunities and also damages a site’s search visibility.
How to lower your site’s bounce rate
Improve User Experience
The standard and quality of a website’s user experience (UX) is usually related to its bounce rate, this is because web users don’t want to stay on a website that is hard to use. 22% of web users will leave your website and not come back if they had a problem on it. So it’s imperative that website is designed to the upmost quality and is easy to use.
Your website navigation and structure has to be intuitive and simple. A good site structure will not only improve UX, but it will also let Google to crawl your site more effectively, and promote the flow of link juice.
Once someone is on your website they need to be able to see the necessary information, for example details about your service or product and what’s great about it. Our attention spans are getting shorter, and if a user can’t find the information they need to make a conversion fast, then they are far more likely to bounce off of the page. Calls to action should be easy to locate throughout your website, especially on the homepage and on the key service pages.