Quite logically, this refers specifically to Google’s search algorithm and the fact that it’s been updated. Therefore this may affect certain website traffic and rankings or it could be such a minor change that it goes unnoticed. Just the same as all regularly used software products and apps receive updates for new hardware and to include more features etc. Google updates its search algorithm to improve the user experience.
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Event Tracking & Conversion Tracking
Event tracking refers to the measuring of interactions on a website beyond a web page load. Event tracking supplies data on how web visitors are engaging with a website, which makes it possible to optimise the SEO and PPC marketing campaigns to maximum effect
What Is Link Juice?
A site has an overall Domain Rank. This is the total amount of positive link metrics associated with a website as a whole. The Domain Rank is determined by the combined PageRank of all of the individual pages on a website.