Affiliate Website

A useful tool for many online personalities/ influencers. An affiliate website (usually ecommerce sites) will pay a small percentage of a sale to said online personality in return for recommending and linking ‘x’ product in a youtube video or instagram post. So if you follow a link from an online video to buy a new t-shirt for example, the content creator of the video will then get a small percentage of that sale for driving traffic and buyers to the site.

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Event Tracking & Conversion Tracking

Event tracking refers to the measuring of interactions on a website beyond a web page load. Event tracking supplies data on how web visitors are engaging with a website, which makes it possible to optimise the SEO and PPC marketing campaigns to maximum effect


What Is Link Juice?

A site has an overall Domain Rank. This is the total amount of positive link metrics associated with a website as a whole. The Domain Rank is determined by the combined PageRank of all of the individual pages on a website.

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