AEO

Answer Engine Optimisation provides search engine results for voice-operated commands and results. A relatively new concept that’s been brought forward thanks to Google Home, Siri, Bixby, Alexa and others.

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ADVERTISING, MARKETING

Event Tracking & Conversion Tracking

Event tracking refers to the measuring of interactions on a website beyond a web page load. Event tracking supplies data on how web visitors are engaging with a website, which makes it possible to optimise the SEO and PPC marketing campaigns to maximum effect

ALGORITHMS

What Is Link Juice?

A site has an overall Domain Rank. This is the total amount of positive link metrics associated with a website as a whole. The Domain Rank is determined by the combined PageRank of all of the individual pages on a website.

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