Above The Fold

A phrase with origins in the physical world and quite a literal meaning, ‘above the fold’ signifies the top half of a newspaper when it’s folded for delivery; also the most seen part of the newspaper as a result. The front page and top half especially is reserved for the most important story/ information/ advert etc. Just like with newspapers this has now been extended to include websites and in particular all the pages you land on and what you see there before scrolling down.

Therefore it is considered quite important (and rightfully so) to make an impact on the homepage or on pages ‘above the fold’ in web design and for SEO purposes too. It makes sense that you want to stand out and show off your best work immediately before anybody has even had a chance to scroll.

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Event Tracking & Conversion Tracking

Event tracking refers to the measuring of interactions on a website beyond a web page load. Event tracking supplies data on how web visitors are engaging with a website, which makes it possible to optimise the SEO and PPC marketing campaigns to maximum effect


What Is Link Juice?

A site has an overall Domain Rank. This is the total amount of positive link metrics associated with a website as a whole. The Domain Rank is determined by the combined PageRank of all of the individual pages on a website.

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