Essentially, one of the most crucial factors that determine the success of a website is its web design. It represents a company or brand digitally and influences the reactions of viewers on a larger scale, which can be negative or positive. The more hard work and effort are put into creating an attractive and user-friendly web design, the higher the conversion rates and daily visits are achieved.
However, this involves the coordination of various aspects and components working together to deliver the best website experience, functionality, and content to your audience. Luckily for you, we’ve compiled 10 brilliant web design tips so you can ensure that your visitors aren’t turning away.
1. Mobile Friendly
The majority of the world prefers to surf the internet on their phones. It’s both simple and convenient to view and engage with your favourite brands and companies on a smartphone as compared to taking out your laptop. This requires website designs to be engrossing, accessible, and mobile friendly to increase user satisfaction. Web designers are experts in providing responsive web design services to clients so their website goals and demands are met.
2. Favou Simplicity over Complexity
Visual complexity is not a pretty sight. Often times, web designers try to cram too many things into one single page which impacts the readability and understanding of the user. A study by Google provided that a website that follows a standard layout is more favoured by visitors than one which follows a complicated design. Similarly, people prefer single columns over sidebars as they take away attention from the main content. Therefore, following a simple layout is perceived as appealing by users.
3. Follow Hick’s Law – It Actually Works
Hick’s law proclaims that increasing the number of choices one has, increases the time one takes to make a decision. However, an effective web design should elicit an opposite reaction. This simply means that a visitor must be prompted to make a decision as quickly as possible and this can be achieved by giving limited choices to users. Here are some examples of how you can get the job done:
• Cut down the number of menu articles
• Limit overall form fields
• Emphasise on your call to action
• Show only the most active social media channels on your page
• Set the pattern to one goal per page
4. Make it Colourful
Aesthetics are everything when it comes to designing a visually pleasing website. It is part of web design planning to follow strict guidelines regarding text colour, background, and other elements so they seem sophisticated and in sync. Inventing a color palette that compliments the appearance of the webpages and enhances the overall readability will boost engagement rates and make visitors stay longer.
5. Quality Graphics
In addition to following a colour palette, using quality imagery is also essential to a website’s victory. Including low-quality and inappropriate graphics can dampen the appearance of web design and cause you to lose visits. Using unique and attractive images grasps the attention of readers and often, helps in conveying a message clearly.
6. Fast Loading
A website is only considered successful when its page loading speed is fast. Visitors don’t stick around on a site that takes minutes to load a single webpage and even longer to display pictures and videos. The quicker it loads, the longer people will stick around to learn more about your products or services. Incorporating prompt loading times on all devices enhances user experiences and research has proven that it also influences conversion rates and revenue.
7. Attach Social Proof
Nowadays, people tend to favour things that are approved by others, especially millennials. Designers and web developers can accomplish this on their websites by including testimonials, a number of overall social shares, likes, views, mentions and more. Providing proof of positive opinions regarding your brand, product or service attracts new visitors and encourages them to engage with your website.
8. Scrolling over Clicking
Can you imagine how frustrating it is to be interrupted during a meeting? That’s how it feels when a user encounters a short page; it doesn’t answer all their questions and requires a lot of time to search for answers through clicking; which they don’t have. When a visitor is new to a website, they prefer scrolling down the page to finding answers and learning more about a brand or company. A highly informative study by Crazy Egg determined this by surveying their audience and identifying that the longer page surpassed normal conversion rates by 30%.
9. Avoid Sliders and Carousels
According to data collected from Notre Dame University, it was noticed that while the first slide on a carousel display featured 90 percent of click-through rates, the rest were all ignored by visitors. Let’s be real, most people merely scan through a page before deciding if they want to learn more about the brand. Therefore, including the extra clicks are unnecessary and web designers can invest that time and effort in other areas that require their attention.
10. Include Social Share and Follow Button
Your business is really missing out on fresh traffic if your website lacks a social share button. Social media channels are where people normally digest their content, be it their favourite brands, businesses or entertainment pages. Viewers that already visit your website can easily share content they like on their social channels using the social share button and bring in new visitors, thus increasing your conversion rates. When you’re creating valuable content, why not do a little more to get it noticed? By sharing content on social media, you’re able to reach an entirely new audience and boost brand awareness.
It’s important to remember that less is more, so start focusing on the fundamentals to notice improved results in traffic and revenue. Having an effective web design determines the success of your website and helps establish a good online presence. Once you’ve understood the importance of these guidelines, you’ll be able to design websites that hook your audience and boost conversion rates; allowing your brand to gain competitive advantage.