Guest Post: 7 Web Design Tips To Improve Content Marketing Efforts

The importance of web design is hard to overestimate. In 2019, if a site doesn’t look good enough, it has little chances to retain visitors. Poor web design literally kills content marketing efforts.

This is a reason why some brands find it challenging to promote their businesses online. They don’t understand how to leverage web design and content marketing strategy. If you want to get some tips on how to make it work, keep reading.

Core content
First of all, it’s important to define what type of content will play the main role on the website. Here is an example. If you craft a professional portfolio for a writer, you should understand that textual content will be a king.

core content

But if you design a website for a photography studio – the images will be more important than textual content.


Keep it in mind when choosing a suitable layout. Remember that your task is to draw the visitors’ attention to the core content. So try to eliminate all unnecessary visual elements that distract users in order to make core content to stand out.

When it comes to the background, it’s better to choose neutral colours. It will ensure that the textual content is readable. “Standard black-and-white colour scheme always works the best,” state Antonio Vargas, a digital marketer at

If you want to select an unordinary palette, be careful to make sure your colours are not too harsh. As you probably know, some bright shades may hurt the eyes.

Also, they may annoy the website’s visitors. So it’s better to avoid using lemon yellow, electric pink and other neon backgrounds, even though they look catchy.

Curvy fonts look stylish, and that’s a fact. But they don’t help to improve content marketing efforts. You can use ornate fonts only for headings and subheading, and only if it helps to enhance a brand message. In all other cases, you should use plain fonts.

However, the font’s type is not the only thing that matters. It’s crucially important to select the right size and colour. Font should be easy-to-read even on both small and big screens.

Page structure
Today, blogging is crucial for website owners who promote their businesses online. So you should do your best to craft an ideal structure of the main page of the blog. To boost content marketing efforts, do the following:

• Set the optimal number of blog posts shown on the feed.
• Decide how to display blog posts on the feed: as a list, as a tile, etc.
• Offer visitors at least two ways to sort content: by categories, by freshness, or any other parameter.


Mobile friendliness
In 2019, you should use a mobile-first approach. According to statistics, modern users prefer to surf the internet using their smartphones and tablets, not laptops. And you can’t ignore this trend if you want your content marketing strategy to succeed.

To create a mobile-friendly website, you should compress images and videos. It will allow increasing loading speed and, consequently, decreasing the bounce rate. Also, you should make sure that textual content is readable on smartphones and other mobile devices. The line length and font size should perfectly fit any screen.

Subscribe pop-up
What is one of the most common reasons for a high bounce rate? Improperly used on-screen pop-ups. If you place subscription pop-up in the wrong place, it will bring more problems than benefits.

Naturally, if you want to boost digital marketing efforts, a pop-up shouldn’t be the first thing people see on the website. You should provide value first, and only after that invite visitors to subscribe. This simple trick will help you to level up the email opt-in rate.

Let’s imagine the following situation. A user wants to learn more about digital services, so he decided to look through an article published on your blog. If you want him to subscribe, you should place a pop-up at the closing part of the post.

subscribe popup

Social share buttons
The last thing, but not the least important thing you should do is to add social share buttons. You can place them at the beginning and the end of every blog post. The buttons shouldn’t be too big or too catchy. They should match the overall design, not to stand out.

For instance, if you use a grey background, you can use plain social media buttons. It will help you to hit two birds with one stone: make the page look stylish, and increase social media sharing.

social share

Wrapping it up
Whether you design a website for a creative digital agency or e-commerce store, don’t hesitate to utilise the tips given. They are simple, effective, and they work. These tips will help you to take content marketing strategy to the next level.

BIO: Emma Robertson is an editor at and digital marketing blogger. She is passionate about web design, emerging technologies, and social media. Apart from work, she enjoys playing tennis, reading travel blogs, and playing the piano.

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