The importance of web design is hard to overestimate. In 2019, if a site doesn’t
look good enough, it has little chances to retain visitors. Poor web design literally
kills content marketing efforts.
This is a reason why some brands find it challenging to promote their businesses
online. They don’t understand how to leverage web design and content marketing
strategy. If you want to get some tips on how to make it work, keep reading.
First of all, it’s important to define what type of content will play the main role on
the website. Here is an example. If you craft a professional portfolio for a writer,
you should understand that textual content will be a king.
But if you design a website for a photography studio – the images will be more
important than textual content.
Keep it in mind when choosing a suitable layout
. Remember that your task is to
draw the visitors’ attention to the core content. So try to eliminate all unnecessary
visual elements that distract users in order to make core content to stand out.
When it comes to the background, it’s better to choose neutral colours. It will ensure
that the textual content is readable. “Standard black-and-white colour scheme
always works the best,” state Antonio Vargas, a digital marketer at
If you want to select an unordinary palette, be careful to make sure your colours are
not too harsh. As you probably know, some bright shades may hurt the eyes.
Also, they may annoy the website’s visitors. So it’s better to avoid using lemon
yellow, electric pink and other neon backgrounds, even though they look catchy.
Curvy fonts look stylish, and that’s a fact. But they don’t help to improve content
marketing efforts. You can use ornate fonts only for headings and subheading, and
only if it helps to enhance a brand message. In all other cases, you should use plain
However, the font’s type is not the only thing that matters. It’s crucially important
to select the right size and colour. Font should be easy-to-read even on both small
and big screens.
Today, blogging is crucial for website owners who promote their businesses
online. So you should do your best to craft an ideal structure of the main page of
the blog. To boost content marketing efforts, do the following:
• Set the optimal number of blog posts shown on the feed.
• Decide how to display blog posts on the feed: as a list, as a tile, etc.
• Offer visitors at least two ways to sort content: by categories, by freshness,
or any other parameter.
In 2019, you should use a mobile-first approach. According to statistics, modern
users prefer to surf the internet using their smartphones and tablets, not laptops.
And you can’t ignore this trend if you want your content marketing strategy to
To create a mobile-friendly website
, you should compress images and videos. It
will allow increasing loading speed and, consequently, decreasing the bounce rate.
Also, you should make sure that textual content is readable on smartphones and
other mobile devices. The line length and font size should perfectly fit any screen.
What is one of the most common reasons for a high bounce rate? Improperly used
on-screen pop-ups. If you place subscription pop-up in the wrong place, it will
bring more problems than benefits.
Naturally, if you want to boost digital marketing efforts, a pop-up shouldn’t be the
first thing people see on the website. You should provide value first, and only after
that invite visitors to subscribe. This simple trick will help you to level up the
email opt-in rate.
Let’s imagine the following situation. A user wants to learn more about digital
services, so he decided to look through an article published on your blog. If you
want him to subscribe, you should place a pop-up at the closing part of the post.
Social share buttons
The last thing, but not the least important thing you should do is to add social share
buttons. You can place them at the beginning and the end of every blog post.
The buttons shouldn’t be too big or too catchy. They should match the overall
design, not to stand out.
For instance, if you use a grey background, you can use plain social media buttons.
It will help you to hit two birds with one stone: make the page look stylish, and
increase social media sharing.
Wrapping it up
Whether you design a website for a creative digital agency or e-commerce store,
don’t hesitate to utilise the tips given. They are simple, effective, and they work.
These tips will help you to take content marketing strategy to the next level.
Emma Robertson is an editor at Studicus.com
and digital marketing blogger.
She is passionate about web design, emerging technologies, and social media.
Apart from work, she enjoys playing tennis, reading travel blogs, and playing the
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