3 SEO Trends to Expect in 2018

As 2017 comes to a close, this is the perfect opportunity to take a step back from your website and analyse just how successful your SEO campaign has been this year. What went well? What didn't go so well? And what methods can be utilised to revamp your SEO efforts for 2018.

To help get you started and move your site up through the rankings, here are three SEO trends that we expect to dominate in 2018.

1. Speed is crucial
We suggest that the first search engine optimisation trend you should look to implement is optimising page load time, which means making sure your website loads very quickly across all devices. A good page load time is considered to be around under three seconds. Achieving this is by no means an easy task, but you can use free website speed tests, like Pingdom, to help get an idea of what needs to be changed.

page load time

2. Stay relevant
The Google ranking algorithm is very sophisticated and can detect the relevance of the content you are publishing. This means do not stuff your content with keywords or try to rank for search terms when you aren’t genuinely answering those questions. What Google wants to see is useful and comprehensive answers from authoritative domains.

3. Mobile-first strategy
Today, more Google searches are performed on a mobile device than on desktop, which means that Google is placing greater weight on the quality of the mobile version of the website. Google will soon start mobile-first indexing and will actually be punishing websites that aren’t fully responsive. In 2018 your website needs to be sleek across all possible devices and load seamlessly. If your website isn’t up to the standard, it may be time to hire a web design company to help.

seo mobile first

If the prospect of improving your website to compete in 2018 is a bit daunting we are happy to provide assistance. At Grizzly, we offer a tailored SEO service to help our clients optimise their websites and keep up with the latest SEO trends. If you would like to find out more about how we can help please feel free to contact us.

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