Optimising Your WordPress website for SEO

Improving your WordPress SEO (Search Engine Optimisation) is critical for obtaining more traffic to your site. Unfortunately, most WordPress SEO guides are usually too technical for new users to get started. If you are wanting more traffic to your website then you need to be aware of the best SEO practices for your website.

Fortunately we've put together a useful infographic explaining the how to optimise your WordPress website for SEO.

SEO Optimisation

WordPress is currently considered as one of the largest and most popular website host as well as content management system as far as SEO is concerned. It powers a range of webs from small blogs to giant business websites. However, being part and member of this successful website host is not enough. There is need to elevate your WordPress site for SEO so as you can experience more traffic on your website. SEO is an acronym of search engine optimisation. It refers to what extend is ones content visible, recognisable and accessible by internet browsers such as Firefox, chrome, opera and others. Although WordPress as a host has inbuilt tools and features that takes care of this, individually there is a role to play for maximum optimisation. This article is designed specifically to point out basic but crucial ways of ensuring your WordPress site is sufficiently optimised.

1. Focus on permalink structure
Some of the links used to the web and its content remain static even during content or blog update. Thus the term permalink or permanent. This implies a lot of expertise should be invested in the process of their formulation since it’s a one-time task. The Errors should be avoided as much as possible. The permalink should be simple, professional, and short, and SEO friendly. This not only does it ensure that search engines identifies it but also the users find it easy to share. Lastly, a well-structured permalink guarantees the highest ranking.

2. Start doing internal linking
It is a good idea to link posts and pages to one another on the website. Apart from just helping in visitor navigation through the pages on the website, the internal links allow “spiders” or what can be termed as web page readers to find and display all available pages on a website. They form the “routes” through which the spiders reach the contents.

3. Check out site visibility option
It should not come as a surprise when your site does not pop out in the event of searching it. The problem might be associated with your host’s -WordPress- inbuilt options or settings. When this option is checked either accidentally or otherwise, your website remains invisible by the search engines. Therefore it is advisable to monitor this option frequently to ensure your website is available to the public and not private. This should ensure that the box against the statement “Discourage search engines from indexing this site” under admins area and settings remains unchecked at all times.

4. Improve site speed
It is important to consider how long searchers visiting your website take to access the information. Websites that take ages to load and present information are a discouragement. To ensure your website is faster with a reduced load on the server, use of a caching plugin is recommended. The success is realised through caching of static as well as dynamic website content. Examples of WordPress cash plugins include W3 Total and WP Super caches. In addition to caching of the page and web content, the as well cache the browsers, database and many other features that contribute to loading of the server.

5. Tighten your site security
Some engines and browsers will evade and warn the visitors of the insecure websites. Owe onto you if your site is marked as one of the insecure sites. To achieve and tighten the security of your site, simple ensure you use SSL certificate to transfer data, frequently update the website’s security software, ensure not anyone can upload files to your website among others.

6. Nofollow external links
These are those links that act as warnings to search engine bots not to consider or follow the links. The result of their action is decreased ranking of the page(s). Avoid them since they have no SEO importance on your site.

7. Add xml setup
On their own, SEO engines find it cumbersome to find and locate all of the pages on the website. To eliminate this cumbersomeness and ease their function, a formatted file known as XML is applied in that it is submitted to google among other search engines. The file contains the information and the list of all available pages on one’s website.

8. Fix broken links
It is a common occurrence that when people visitor the web and happen to click on a link they end up on a page showing 404 or the page could not be found. That is a clear indication of a broken link (s).The breakages result from designers deleting or using a wrong URL as part of a text link. Also, this can be due to the change of a URL address with failure to update it. This is can simply be solved by the use a broken link checker, a providence of WordPress as a host to its clients. Fixing broken links thus ensures that when searcher clink on the links they find and land on the intended pages.

9. Use ssl /https
SSL and https are acronyms for secure sockets layer and hypertext transfer protocol respectively. Those websites that use these mechanisms to transfer their data are secure and highly preferred by search engines. Thus applying them on your site ensures naturally increased and boosted rankings.

Contact us at Grizzly to learn how we can help you with your website.

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