Guest Post: How Is New Technology Changing The World Of Web Design?

The worldwide web has over 1.9 billion websites - every single day, hundreds of thousands of new sites are added.

With competition intensifying daily, companies and website owners must begin to modernise their website.

Technology, like with most of the world, is completely changing web design.

As an industry that revolves around technology, it's expected that new technology with drive changes - design is heavily influenced by innovation.

Here are the top ways that new technology is changing the world of web design, from new and old programs to breaking technologies.


There's been a noticeable change in the world of technology in the past decade. Mobiles.

Mobile web has a significant influence on web design - websites now have to accommodate to a slicker, focused, and more streamlined.

However, there's been a shift in recent years - apps have completely overtaken browsers for mobile users. 90% of all mobile activity is spent on apps, which makes app design a fundamental aspect of web design.

Of course, a mobile app could be an option for you. Progressive web apps could be a reliable option for you. Essentially, progressive web apps are websites that act and behaves in the exact way that an app does.

Flipkart introduced progressive web apps to their strategy and saw an increase of 70% in conversions.

3D printing

You may remember when 3D printers hit the market, they were seen as tools that were almost unrealistically futuristic.

Now, 3D printing has become a lot more commonplace, especially for web and graphic designers.

3D printed products are great for ecommerce sites. Designers now have the opportunity to create products that customers can see from a new perspective.

In fact, 3D printing has had an impact on all types of marketing materials.

DIY tutorials

It's important to point out that DIY tutorials have changed who enters the web design market.

Graphic design is undeniably a great skill, but it's becoming a lot easier for amateurs to learn the skills that they need, to create websites.

If you search around on a site like YouTube, you could learn everything from website building, design, and complex coding. 

It's becoming a lot more accessible to learn how to design websites. That's why graphic designers need to offer clients a little bit more - this way, they can stay ahead of the game.

It's this friendly competition that pushes graphic design forward, helping to create a vibrant creative, and dynamic community.

In short, the world of web design is now open to basically anybody. Your success revolves around how innovative and unique you are.

Accelerated Mobile Pages

Since 2015, the responsive web design approach has been popular. Arguably, this is due to Google giving more importance to mobile- friendly websites.

Accelerated Mobile Pages are designed to enhance the overall performance of ads and web content - all while improving the user experience.

In 2017, Adobe reported that Accelerated Mobile Pages accounted for 7% of all web traffic for USA's top publishers. 

Push notifications 

This one might not come as a shock to you, but they're important to mention nonetheless.

Just like with apps, push notifications will help websites to reach a broad audience. They're becoming more and more popular for web design.

Be very careful not to overuse push notifications - this can actually drive a customer away. The same goes for emails and any other form of online marketing. 

They're slowly becoming more and more prevalent for web design, helping to notify and reach their audience in practical ways. It's definitely something for web designers to consider.

Browser extensions

Browser extensions are becoming more popular. Ranging from legal language translator extensions like The Word Point to password security apps and are very much sought after in today's market.

So much so that designs and builds for web and mobile often include some kind of browser extension.

However, if you're looking to create a useful extension, you need to take extra care of privacy protection.

Many users have begun to consider these extensions as a threat to their privacy. Courtesy of the fact that extensions can read a lot of online activities.

Web design always needs to be useful but thoughtful. Innovative but safe. Privacy is a large part of technology at the moment, and it shouldn't be overlooked.

Chatbots are considered to be one of the best innovations for web design in recent years.
Online support, especially on websites, is increasingly important. Most people shop and search through websites, and a chatbot is essentially an advantage to online support.
It's estimated that around $62 million is lost every year, as a result of poor customer service. A chatbot can address your customer support needs.
Unlike humans, these fantastic additions are available 24/7 and can offer meaningful and essential advice, answers, and support.
It also means that companies no longer need to hire a full-time online customer support worker. Rather a web designer who specialises in chatbots.
These are amazing features to have on websites, especially when trying to elevate your brand.
Of course, one of the most crucial aspects of web design is typography.
It's never something that should be risked neglecting - and technology is really changing it.
We're currently witnessing a rise in the number of typography collections and digital products. Web designers, artists, and calligraphers are experimenting with new letters and styles.
It's this that can help a brand to find its style.
Motion UI
It's time that motion UI findings its place in web design - and it's forecasted.
Web users want everything very simple and yet highly automatic. Basically, they want innovative websites that are easy to use.
Motion UI includes hovers, background animations, headers, and animated charts. It helps to ensure that websites stand out from the crowd.
With careful implementation, it can also increase the conversion rate on your website.
A great example of motion UI is this quick online check-in web page. As this illustrates, it can make tedious tasks enjoyable and comfortable.

When it comes to building a website and a brand, web design and development are joined together.
Illustrations are fundamental aspects of making a website more user- friendly and interactive.
It's a big design trend at the moment, which goes hand in hand with technology.
The way illustrators create their work has changed drastically. By using online programs, website illustrations often have a distinctive look about them.
They help to portray messages and minimise the use of text. Not only this, but they can make a website more appealing and change how a user interacts with it.
Illustrations will always remain an essential part of web development - new technologies will only change how these illustrations are created.
User behaviour

Web designers have a significant advantage at the moment. They can now track a user's reaction to see how they interact with a website.

For example, we can no track mouse movement, user interaction, the number of clicks, and various other patterns.

This allows web designers to not only create a pleasant experience but to take behaviors into consideration to benefit the company.

In the future, this ability to track a user is expected to become more critical, especially with web design.

Voice search

As humans, we find ourselves talking to robots quite a lot - they're called Siri, Alexa, and Google Assistant.
These fantastic tools have quickly replaced text-based searching.
As a website designer, it might be worthwhile looking into voice searching for your own website. It could make a big difference with the number of users interacting with your site.
Also, voice searching is an accessibility feature. Making websites accessible to more people should be a top priority for the majority of website designers. 
VR and AR

Yes, these are incredibly futuristic technologies. They're also very much capable of changing how we all interact with a website.

That's precisely why companies like Samsung, Google, and Microsoft are investing so much money and time into these technologies.

Websites can not offer an immersive experience, with the help of VR. This is an exciting aspect to look into.

Let's not forget about AR - this enhances the user experience in a way that's never been done before.

These technologies aren’t limited to mobile apps, either. They could be the future of web design and change how we interact with sites.

Static websites

The requirement of static websites will still be around. When this is the case, website developers often rely on static website generators. 
These generators don't create accessible websites and have a reputation as being less interactive for visitors.

New technology is addressing this and improving this problem.

Website design is not an industry that will ever relax - similar to the technology industry as a whole.
New pieces of innovation have entirely changed how we shop, socialise, and travel, collectively with website design. 
It's hard to imagine a world without websites that can instantly help, provide, and entertain us.
For this reason, technology is changing website design - which is, in turn, changing how we live. 

Erica Sunarjo is a professional writer, translator, and editor with a Master’s degree in Marketing and Social Media. She writes thought- provoking articles for publications in a variety of media and is an active member of the translator community.

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