In the digital age, one of the most important assets of a business is their website. How you build it,
the web design, what content you post on it, how secure the domain is, all these matter to the
overall user experience, and your reputation as a brand.
As of lately, a thing that rose in importance is website localisation. Your high-quality, wonderfully written content has to be accessible and eligible to non-English speakers, too! No matter what profile your company has or what your activity field is, localisation matters. Offering your visitors a customised, targeted local experience can contribute to improving your business in multiple ways. Below we will further discuss the topic.
#1. To beat your competition
To give your business a competitive edge, you have to use localisation. This raises your company’s value globally and allows you to be ahead of your competition. For instance, if you run a business, and your blog section is packed with insightful content, you want to make it available to non-English speaking visitors too. This might be a thing your competition lacks.
#2. Going global
Technologisation promotes globalisation. With a fast Internet connection and a borderless virtual space, this hasn’t been easier. But, as soon as you expand to foreign regions, you have to invest heavily in localization and translation services. Assuming all customers and visitors are fluent in English can compromise your business’ plans of expansion abroad. When you hire a creative digital agency for design purposes, consider hiring website localisation services, too. This will keep visitors from leaving your website and searching for products in other places, where they can understand the information.
#3. English is no longer enough
Here’s some fast data: 85% of Internet users speak 10 languages. But English still accounts for over 50% of the online content available on the web. Non-English input for your readers and website visitors is mandatory today. This will help you meet your audience’s linguistic differences and grow your profits. Remember that over 40% of Europeans won’t purchase a product from a company whose website doesn’t feature content in their mother language. Contrary to popular belief, digital services today include language interpretation and translation services, as well.
#4. Users and visitors prefer using their native language
People still prefer websites where can find info and data in their native language, even they might speak a second or third language. This Harvard Business Review article will offer you more information on the topic. But, to summarise it nicely, people are even willing to pay extra money for content and information in their native language.
#5. Improving user experience
Here’s the thing. People need less than several seconds to decide if they stay on or leave your website. They search for a couple of things when they land on website pages:
• Fast loading pages
• User-friendly web design
• Readable and scannable content
• Attractive layout
• Mobile-friendly websites
When one or more of the things above lack, they leave the website. They can find relatively similar products, services, even information. To remain competitive and attractive to foreign users, you must improve all of the above. And yes, you have to translate, adapt, and adjust your website content to make it appealing to the culture, behaviour, online preferences of your customers.
All these contribute to creating a solid brand image and reputation abroad.
#6. You’ll have what your competition lacks
Just as visitors can leave your website to find their information elsewhere, they can leave your competition’s website to find info and data on yours. Multilingual platforms are proven to boost conversion rates, raise brand awareness, be more competitive in foreign markets. This can easily turn into a competitive advantage for businesses online which have taken the global expansion path.
#7. Boost conversion rates
The moment your brand becomes more popular among foreign users is the moment you should seek translation and localisation help. When brands grow in popularity locally, their non-native language speaker traffic increases. This could help your business improve conversion rates. However, this is only possible if the content and information on your website are linguistically accessible to your visitors.
You don’t have to localise all your content. Only the important pages. The Contact page, several relevant blog posts for the local audience, maybe the new section for local people if necessary. This will boost your revenue, while saving money. After all, you won’t have to translate the whole website!
#8. Global delivery opportunities
According to the experts at Pick Writers, global localisation services can improve your e-Commerce global reach. Worldwide shipping and delivery options are common practices for e-Commerce companies. But to make your brand more reliable, you need localisation services. People need to know what the delivery costs and time parameters are, you will need to adapt your currencies to local ones, the unit measures, and so on. Localise your website for all languages and countries where you ship your products. This will help you rich a wide audience and boost your revenue.
#9. Better global SEO ranking
You know about SEO and how important it is to make your website easier to find. In the huge pool of articles and websites on the web, a good SEO strategy will make your landing pages pop up at the top of the search results.
Localisation works wonderfully when you want to consolidate your SEO ranking on foreign markets. Hire a team of professional translators and SEO experts. This will help you adapt your content and keywords to make your website’s SEO ranking go through the roof.
#10. Improve your brand image
Localisation also helps you consolidate brand image. It helps you establish a good brand image locally and perfect communication with your foreign customers and website visitors. By localizsing your website, you improve the overall experience of your uses. Customer reviews will be positive and you will create a solid local reputation. Competitors who lack localisation will be left behind in the game.
Regardless of the region where you decide to expand your business, developing an emotional connection with your audience will help you improve your business. Localisation will help your establishment to become an important part of the foreign business landscape and bond more personal relationship with your audience. For this, you should consider investing hard in dedicated services.