We can say that the backbone of any website is UX design. The best part of UX design is, it can be used to enhance user satisfaction as it can improve the efficiency, accessibility, and usability of the website.
The conversion rate is also directly proportional to the UX design of a website. Therefore, the main motive of the businesses should be to hire the best UX designer. However, a good UX design contains much more objective than just an intuitive user flow and an extraordinary layout.
So, if the User Experience is great it will automatically increase the experience of the users when they are browsing. Therefore, this will help to generate more traffic and increase conversions. Moreover, improvement in the User Experience will help in converting visitors into leads, brand advocates, and buyers.
Here are a few ways in which you can improve the User Experience of your website.
1. Design a Clear Call to Action Button
The button that is used in a website for guiding the users towards conversion is known as Call to Action (CTA). Commonly the CTAs that are used are to sign up for updates, book a consultation, start a trial, to download the app and many more.
If you want to improve the experience of the users of any website it is always better to use a Call t Action button that is clear and attractive. It is mandatory to place the button on every page of the website. The conversion rates are always higher of the websites which have a clear CTA. Basically, if your CTA is clear it will definitely improve the user experience.
Moreover, it is necessary that you keep your Call to Action button above the folds if the design of your website is in folds as it becomes easily visible for the users. Given below are few tips which you should keep in mind.
• The colour of the CTA is important. Your CTA will stand out among the others if you use colour and also makes it more prominent. The contrasting colours should be used by comparing with the colour scheme of the web page.
• The CTA text has to be action-oriented. The use of passive verbs should be avoided in the text. The text has too subtle yet active so that it prompts user so that they can take the action requested.
• When you are writing the Call to Action text the count of the word must not be more than five words.
Therefore, a prominent Call to Action for your web design is essential for providing amazing User Experience.
2. Catch Your 404 Errors
When users are searching, they expect that they will land on the specific page they were looking for. If they land an error in most cases which is a 404 error, they will immediately land to another site. Users generally use a site where they will get faster service.
Therefore, the error 404
has the full capability of driving your users away from your page. However, it is quietly understood that you cannot entirely avoid 404 errors. So, there are ways in which you can tackle them.
• First and foremost, you have to find out the searches that are showing the 404 error and then fix them as soon as possible.
• You can personalise the error messages rather than allowing your site to navigate to the general ‘404 error: page cannot be displayed’ page. This will help the users to find your page friendlier and more appealing.
• You must make clear to your users that they will have a smooth and comfortable experience while browsing. Therefore, to achieve this it is necessary that you customise the error text and add a personal touch to it.
However, it is not entirely possible to eradicate the error messages, although fixing them can bring you a step closer towards designing a better UX.
3. Use Authentic Images
The introduction of images can immediately upgrade the web page and make the content attractive. However, it all depends upon the type of image you are choosing for your website. This decision of yours can make the design of the page appear good or bad.
It is always advised to stay from stock photos. While the stock photos are cheap and easily accessible but it will do more to your website than good. It may seem that the stock images are professional but in no time the user will understand that they are stock images and lose interest.
Anytime the original photos will draw more visitors. The original photos always have a realistic approach towards them and the user can easily connect with it. Whereas users lose interest in the stock images as they are overused.
There is one more thing that you should keep in mind, that if you use stock photos the users might assume that you have not invested much time and effort while designing the website. Also, the images won’t look unique as they may have already seen them.
So, always try using authentic pages, and it doesn’t matter if the image is simple and basic.
Also Read, Importance of High-Quality Images in Web Deign
4. Faster Page Loading Time
Your user might get frustrated if your web page takes time to load. If this continuously takes place then your users will abandon your website and go to another site which takes less time to load.
It has also been absorbed that users don’t even wait for 2 seconds for the page to load, they will leave if they see it is not opening instantly. Furthermore, the user will decide if they want to visit your site anymore or not based on the loading time.
Therefore, if the landing page of your website is slow to be sure that you will lose some of your users not only that they may not even further look through your website.
You have to remember that only improving the loading time of the website for desktop won’t be enough, it is equally important to optimise for mobile users also. There are many tools that can help you check whether your website is delivering a speedy user experience among all the platforms or not. One such tool is the Page Speed Insights by Google.
Derek Luise is working as a Jr. content writer and blogger with Ethane Technologies
. He can be seen blogging about digital marketing, web design, SEO, SMO, PPC, etc.
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