Typography is an essential element of your brand’s voice and tone, yet many companies overlook this. Here are the most important reasons why typography should become a part of your branding strategy.
Typography communicates the style, voice and tone of your brand. Good typography reflects a clear message about your brand and shows that you appreciate the details.
Good typography will help you form the right atmosphere and create the associations you want users to have with your brand. Whether you go for serious and reliable or fun and playful, your brand values can be reinforced with the correct typography.
It also presents the opportunity to highlight key sections of the website that visitors should pay attention too.
In text or logos, typography can become part of your brand and leave a strong impression.