The Importance of Typography

Typography is an essential element of your brand’s voice and tone, yet many companies overlook this. Here are the most important reasons why typography should become a part of your branding strategy.

It represents your brand

Typography communicates the style, voice and tone of your brand. Good typography reflects a clear message about your brand and shows that you appreciate the details.

It sets the correct tone

Good typography will help you form the right atmosphere and create the associations you want users to have with your brand. Whether you go for serious and reliable or fun and playful, your brand values can be reinforced with the correct typography.

It also presents the opportunity to highlight key sections of the website that visitors should pay attention too.

It helps people remember your brand

In text or logos, typography can become part of your brand and leave a strong impression.

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