A key element for ambitious companies that are looking to engage in overseas expansion will be to have a site that has a global reach and can build up a worldwide target audience. However, what are the factors you take in order for your site to go global? Here are Grizzly's tips
Examine Search engines
The vast majority of web users will be locating you on search engines like Google and Bing, thus it is vital to check up on the different guidelines of the leading search engines with regards to international terms and conditions, rules and regulations. This can be important depending upon where you are planning to trade. So, make sure you read up on Google’s webmaster guidelines since it could require you to tailor your web strategy completely for different countries.
Analyse your competitors
A company can only thrive internationally if the business has studied its market, and a competitor analysis also stretches to online capabilities. Carrying out thorough research on competitors with regards to starting points will help the potential for various international markets. Study how other businesses structure their international SEO strategies, it will go a long way towards shaping how you will be able to put together prioritises and targets for your own business, and its online potential for global markets.
Setup your website correctly
It is paramount to make sure that your company has the correct domain and URL structure for each major country that you are taking your website into. It is worth noting that “.com” does not always work correctly in all countries, and there is a big difference between things like, “.uk” and “.de”. Each major international market will have its own domain terms followed by all leading traders there, and therefore it you want to become a serious player within business in those parts of the world, you need to ensure you have these domain terms and URL structures up to scratch. It is worth consulting your web design company in regards to correct domains.
Never take shortcuts with translations
A significant part of that will be having the website copy written in the native language of those specific countries, and as a result the final major thing to think about would be to use a copywriter who speaks the native tongue of those countries. Google Translate might work for smaller projects, but when you are dealing with professional products or services, you have to look as professional as possible, and the likes of Google Translate can lead to mistakes which could deter potential partners and, as a result, hinder your business. Don’t take this chance, and instead ensure that you are investing in a native-speaking copywriter who will have all of the content written logically and legibly in the first language of each major market.