As a digital agency, we understand the importance of making a strong first impression when it comes to your website. If the user experience is confusing or not attractive, your customers won’t take the time to learn about your products and services.
See our three methods to make sure your users are receiving the right first impression of your business.
In today’s modern world video is king. Utilising video is a powerful way for customers to learn about your business, products or services quickly.
According to TMG Custom Media, 60% of respondents said they would watch videos prior to reading text on the same webpage.
With an introductory video you can quickly summarise your business, product and services in an interactive and visually appealing way.
Longer and more full-bodied page designs lend themselves better to mobile viewing, which over 60% of site traffic now comes from.
It also presents the opportunity to highlight key sections of the website that visitors should pay attention too.
Your value proposition is a statement that tells the world what you do and why ideal prospects need you.
In a prime location on the website, use two or three sentences to grab the user’s attention, demonstrating clearly what you do.
In summary, making a good first impression with your website is crucial. Users want to find out what your company does quickly and very easily. If you can provide this and create an ideal first impression your target audience will return to your website and seek further information and potentially become customers.