Storytelling is a powerful integrative tool for search engine optimisation (SEO) that helps companies generate more interest in your platform. In fact, 79% of consumers in the UK stressed they look for brand storytelling with an emphasis on authentic marketing methods. When used effectively, an integrative SEO approach to digital storytelling yields a loyal base of consumers to root for your company while ensuring that your content reaches a larger network of potential consumers.
SEO and Inspirational Storytelling
The research is clear: authentic storytelling across multiple channels helps consumers identify with the target brand. Often, this means using various social media platforms to discuss your company’s history, mission, and day-to-day activities in the industry. Storytelling is especially effective when it is situated through an inspirational angle, as consumers identify strongly with brands that circulate motivational messages to the broader public. Often, inspirational storytelling takes the form of sharing powerful messages and positive life approaches across all of your company’s social media platforms to generate a unified approach to your audience.
Digital and SEO Strategies
To reach a wider following, it’s essential that your digital storytelling methods complement, and not contradict, your company’s broader SEO strategies. Many brands do this by peppering their story-based content with overarching keywords that exist in a number of platforms. For instance, you can use a long-tail phrase relevant to the brand’s story and content objectives to create a story that’s both of value to your audience and is in sync with SEO strategy. Long-tail phrases are particularly useful for targeting a niche demographic, who are more likely to resonate with the purpose behind your brand storytelling.
SEO Boosts Brand Awareness
Even with fast technology, the best and most timeless companies flourish because they tap into their client base with a consistent brand. In fact, 75% of consumers cite brand awareness as a major influence when purchasing a goods or service. SEO is a vital aspect to brand awareness, in that it helps websites generate more search interest without compromising their mission and content. SEO also helps companies regain control over their platform by providing small-businesses with digital methods to track, analyse, and interpret consumer activity on their site.
The future is authentic, which is why your company needs to adapt a branding strategy that reflects a loyal, inspirational message to its base. Sharing honest stories with consumers builds loyalty as your brand seeks to gain more traction in its industry.