Guest Post
5 Proven Tips for ESL Writers to Succeed in Content Marketing

It goes without saying: nowadays creating engaging and valuable marketing content is vital for every business. The figures show that investments into high quality content increase company revenue. So, here at Chanty we’ve decided to make content marketing our chief weapon in taking over the market (and the world, eventually). The major challenge was that we weren’t native English speakers unlike our competitors.

Nevertheless, top-tier platforms including Entrepreneur, HubSpot, Foundr, GoDaddy, Upwork, Search Engine Journal and many other resources have published our articles. That helped us dramatically increase the website traffic and attract thousands of prospects. And you can do the same with the brilliant hacks for ESL writers which we are ready to share today. Let’s dive right in!

Bust your hump on listening, reading, writing and polishing up
There are no magic courses that will turn you into a great writer, no matter what advertising says. However, don’t lose your nerve on me. Instead, grab a list of tested-and-tried methods based on our own experience to dramatically improve your writing skills.

• Return to the roots and make sure you know and actually use the proper rules of English grammar, spelling and style.
• Hire a native editor for starters. The experienced eye will tweak your style and point out the most ESL writing challenges.
• Learn SEO and inbound marketing basics to ensure your content gets found and ranked higher in Google. The terms like headings, subheadings, unique URLs, text readability, etc. should not be empty words for every content marketer. There are tools that may help you.
• Develop the habit of free writing. The topic shouldn't matter. Just sit and write. This technique provides you with ideas for new content and allows to create drafts in the blink of an eye. By the way, there are many apps designed to master free writing: 750 Words, Write or Die, or Written? Kitten!
• Carefully examine the platforms you wish to get published at. Dreaming to write for Forbes or Inc? Bookmark their top authors and read their articles to pieces.
• Hunt for the latest news in the niche you will create content for. For instance, being in marketing, you can’t afford to ignore corporate blogs of Moz, Ahrefs, Backlinko, etc.
• Get inspired by the most outstanding content marketing examples. Nothing in content marketing is more vibrant and compelling than product presentations held by Google, Apple and Nvidia. Write down and note all buzzwords, interesting idioms new trendy words (no jokes!). This is one of the few ways for ESL writers to remain in the context of up-to-date English.

Essential tools for ESL writers
Our tricky lazy brains tend to use already familiar language patterns which may not be typical for English speakers. As a result, being an ESL writer means you should check almost every word. So I’ve put together a list of remarkable tools I use every time I’m working on an article. Hope you’ll find them helpful:

1. The good old Merriam-Webster dictionary that has been on every native English speaker’s childhood desk. Why this dictionary over any other? Merriam-Webster’s content is just amazing like your favorite playlist precisely curated by you: it includes definitions, numerous synonyms, antonyms and examples with phrases and sentences.
2. Google exact search is a brilliant tool for ESL writers. When you think of a great phrase translated from your native language, simply google it with quotes. If trusted websites have already used this phrase, go ahead at ease.
3. Thesaurus. Easy reference for when searching for alternatives in the bowels of your brains just doesn’t cut it.
4. Reverso Translation. This tool goes beyond the basic dictionary functionality. It offers a few translation options in a different context using an extensive database of real-life examples. So, you can pick the word or an entire phrase that is closest to your context.
5. Grammarly. This is a tool our ESL marketing team at Chanty use heavily. From quick fixes to improving grammar, punctuation and spelling, Grammarly has our back. The best part is Grammarly browser extension that highlights potential mistakes and gives you correction suggestions.

Wrapping up
Let’s be honest: ESL writers should take great pains to create valuable content that engages the English-speaking audience. But, ultimately, becoming a better writer mainly comes down to practice. We’ve shared a bag of tested-and-tried tricks that helped turn Chanty marketing folks into senior writers. Getting all those tips down, you will be able to create marketing content with your eyes shut.

Author bio: Olga Mykhoparkina is a Chief Marketing Officer at Chanty a simple AI-powered team chat. This powerful and free Slack alternative is aimed to increase team productivity and improve communication at work. Having a 9-year experience in digital marketing field, Olga is responsible for Chanty’s online presence strategy, managing an amazing team of marketing experts and getting things done to change the way teams communicate and collaborate. Follow Olga on Twitter or feel free to connect on LinkedIn.

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