SEO is a big field, and considering the proliferation of online stores and e-commerce platforms, it’s quite an essential one too.
When it comes to SEO (search engine optimization), there is a whole bunch of different aspects and facets that specialists have to take care of. Improving the website’s design, building links, publishing content, optimizing website texts and a lot of other tasks have to be performed by on-page and off-page SEO experts.
If you happen to be new to the field of SEO, don’t worry. While all the different types of stuff can look and sound overwhelming, it’s easy to manage once you get the hang of it. In this post, that is basically what we’re going to be helping you with. We’re going to mention five SEO tips that you can keep in mind in order to boost and maintain your website’s visibility in the SERPs.
SEO Tips to Keep in Mind in 2022
In these tips, we will cover some of the main major concepts of SEO so that you can get a nice and broad idea about it.
1. Create and Published Optimized Content
From the perspective of SEO, there’s a rule that you should keep in mind: having poorly or un-optimized content is worse than having no content at all. Content optimization, in the context of SEO, refers to things like:
- Adding the right keywords
- Removing imperfections such as plagiarism and grammatical errors
- Taking steps for making it easy to read i.e., adding images, heading styles, bullets and so on.
If the content that you publish is not optimized, it can make your website’s rank plummet in the SERPs rather than boost it.
Among others, one of the main factors that can threaten the potency of your content for SEO is plagiarism. If your content is found to be plagiarized, it can get penalized by the search engine. Luckily, there is an easy way to avoid getting hit by a search engine penalty. Once you finish writing any sort of content, you can simply run it through a plagiarism detector. A plagiarism-checking tool essentially scans the entered content for duplication.
After the checking process is complete, you can take the necessary steps to remove the plagiarism by either rewording the specific part, removing it altogether or adding citations.
2. Get Backlinks from High Authority Websites
Building backlinks is one of the most sustainable and proven methods for improving the SERP ranking of a website. However, backlinks have to be acquired in certain…parameters.
For one, you have to make sure that you get backlinks from high-authority websites. If you try to acquire links from spammy sites, it can send a negative signal to the search engine and it can lower your rank as a result.
Using a DA checker to find the domain authority is a good way to determine whether a particular website is worth acquiring a backlink from or not.
3. Optimize Your Website’s Design
Your website design also plays a major role in its SERP ranking.
Websites that are quick to load and easy to navigate have a high dwell time and low bounce rate. These metrics help the search engine to realize whether your website is useful to your visitors or not.
If a website has a high bounce rate and low dwell time, then this is a signal that the visitors quickly leave without browsing through it. On the other hand, if a website has a low bounce rate and high dwell time, then it means that the users explore it after initially visiting it.
Minimizing and beautifying your website code, avoiding fancy effects, compressing the images etc., are some steps that you can take for making it quick to load and easy to navigate.
4. Try and Find Your Way in the Featured Snippets
If your website starts to show up in Google’s featured snippets, it can mean an increase in overall traffic.
Featured snippets are basically the answers that Google provides to a direct question posed by a user. Here is an example of what a snippet looks like:
There are a couple of different things that you have to do in order to rank in Google’s featured snippets. To begin with, you have to find the right keywords to incorporate into your content. Then, you have to make your content match the search intent so that it can show up as an answer to the query posed by the users.
5. Rework and Revise Your Old Content
Publishing content for SEO purposes is a different thing in itself. However, you should just stop after posting the content once and then let it sit there.
In order to get the maximum benefit from your content, you have to keep updating it from time to time by adding new information. Or, even if you don’t want to add new information, you can simply edit it if you find that it is not getting read as much as your other stuff.
One reason that some of your content may not be getting the same attention as the rest is readability issues. If your content is not easy to understand, it can get abandoned by a lot of users.
An easy way to fix readability issues is to simply use a readability checker, and then manually rewrite the problematic parts. However, for people who find this way a little time-taking, using paraphrasing tools is always a suitable alternative.
Paraphrasing tools are essentially used to rewrite a piece of content in such a way that the words and phrases are altered, but the meaning remains the same. Although online paraphrasers have a bit of a stigma attached to them on account of the unethical purposes for which they are employed, there are a number of clean and legit uses for them as well.
By using a good paraphrasing tool, you can save time on the rephrasing process and get readable results in a matter of seconds.
And that wraps it up.
Although we have mentioned some actionable tips in this post, it’s worth remembering that there is a lot more to SEO than just content, backlinks and website performance. It’s a large and expansive field, and there are always new things that you can learn.
However, if you are new to this whole thingamajig, then understanding the stuff that we’ve mentioned in this post can be a good way to get acquainted with the basics.
Contact us at Grizzly to learn how we can help you with your website.