While the SEO landscape is a constantly changing field, the advantages it can offer can be highly valuable to businesses. Here are 5 benefits of SEO that we've seen for our clients.
SEO delivers quantifiable and trackable results. It's now possible to track nearly every aspect of your strategy, including traffic, increases in rankings, and conversions. Complete analytics let you drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website. You can now also attribute values to your lead conversions, like a 'contact us' form, and calculate the value of your SEO strategy that way.
The aim of an effective SEO strategy is to appeal to both search engines and searchers across all devices. You want your website to contain quality content, be easy to navigate, and work on desktop or mobile devices. As a result this will improve the user experience and make it easier for searchers to learn more about your business or contact you to become your customer.
Being on the first page of Google for your targeted keywords can have a huge positive effect on your business. The top 5 results on page one account for 67.60% of all the clicks and the results from 6-10 account for only 3.73%. These numbers are a valuable reminder of the importance of ranking organically.
On the first page of a SERP (Search Engine Results Page), there are up to six paid positions, three map listings, and 10 organic listings. By aligning your keyword strategy to appear in a paid listing, a map listing, and an organic listing, you increase the probability of a website visit and decreasing the probability of a searcher clicking to visit your competitors.
SEO provides visibility for your website 24/7, unlike PPC or display advertising campaigns where your budget is likely focused on showing ads on certain days and times.. So, even if a searcher is looking for products or services similar to yours when your ads aren’t being shown, they can see your website in organic SERPs.