Websites are vital for every restaurant. Currently, one third of restaurant sales are driven by online search.
The menu is arguably one of the most important elements of a website, as most visitors are likely searching for this speicifc information. Whilst PDF menus are great, there's a few extra things that you can do to optimise online menus to increase bookings.
PDF Menus are good, however mobile users have to download the file to their phone and open it in a separate app. Then they have to pinch and pan to read it.
Over 50% of online traffic is mobile, so having this tiresome mobile experience could potentially harm your conversion rate.
Instead, create a bespoke online menu as part of a responsive site, so it's easily accessible on any device.
Once you have the visitor hooked with your awesome menu it's vital that you make it as easy as possible for them to get in touch and book a table.
Include call-to-action buttons near your menu and also in the contact section to make sure potential customers can easily make a booking.
Almost half of Brits who research a local business online seek price information.
Prices can be a major factor when deciding where to eat, so it's important to detail this clearly on your site.