SEO is the acronym for Search Engine Optimisation. It’s the technique of optimising websites to make them reach a high position in search engines.
SEO is very important for any business that has an online presence. Even if you don’t sell products on your site, you can still gain vital customers through the internet. Customers are now looking to the internet first for reviews, information and comparison shopping. If you can gain more customers from search engines, then it’s a great investment.