What is SEO?
Search Engine Optimisation (SEO) is a set of rules that are followed by website owners in order to optimise their website and web page rankings for search engines. This results in improved search engine rankings and higher website traffic. SEO has changed over the years, with Google algorithms flagging up websites that may have exploited certain key SEO keywords by unnecessarily repeating them to gain a higher ranking. For this reason, SEO now needs to work closely with copywriting and other creative teams, to create engaging content that is organic, authoritative and will still rank highly.
How can SEO impact your business?
With different search engines being used daily by millions of people to answer questions or offer solutions, SEO is more important than ever. It has been proven that most search engine users are likely to click through to one of the top five suggestions on a results page. If you’re able to get into this top five, your traffic will be noticeably increased. In turn, this can make a huge impact on sales and the expansion of your customer base.
Why SEO can have such an important role in your company website
Not only will SEO drive more traffic to your site through search engines, but if you rank highly with Google (as well as other search engines) it is more likely that people will promote your web page or site on Facebook, Twitter and other social media platforms. This helps to expand your outreach organically as well as build authority, by seeing your product or service supported by real customers. Its effects can go beyond content too, indirectly causing a positive change in your company’s website and the way it’s run. Quality SEO means the development of page navigation, menus and product collections, to ensure a smooth and successful customer experience.