Link Metrics is the name referring to the criteria for ranking search results. They reflect the significance of any given webpage on the internet, and include some measure of domain authority, relevancy and trust. It’s a method to measure sites not by how important their webmasters say they are, but by how authoritative, relevant and trusted other web users say they are.
Search engines determine a page’s ranking based on an assessment of its inbound links. Each link from another site is considered as a vote or endorsement from that site for your site. The more endorsements, the more authoritative, relevant and trusted your website must be, and thus the higher its search engine page ranking, or SERP.
Event tracking refers to the measuring of interactions on a website beyond a web page load. Event tracking supplies data on how web visitors are engaging with a website, which makes it possible to optimise the SEO and PPC marketing campaigns to maximum effect.Learn More
Every website has a Domain Rank. This represents the total amount of positive link metrics associated with a website in total. The Domain Rank is controlled by the combined PageRank of all of the individual pages on a website.Learn More