Hypertext Transfer Protocol Secure (HTTPS) is an internet communication protocol that protects the privacy of user data between their browser and the site they are using.
A secure alternative to HTTP, this protocol is usually used to protect confidential transactions like online shopping orders and online banking. Because of this, HTTPS is widely used by e-commerce sites and sites containing sensitive material.
An example of an HTTPS URL is: https://www.example.co.uk
Event tracking refers to the measuring of interactions on a website beyond a web page load. Event tracking supplies data on how web visitors are engaging with a website, which makes it possible to optimise the SEO and PPC marketing campaigns to maximum effect.
Learn MoreEvery website has a Domain Rank. This represents the total amount of positive link metrics associated with a website in total. The Domain Rank is controlled by the combined PageRank of all of the individual pages on a website.
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