what is Google Analytics? | Grizzly | SEO Guide

Google Analytics

Google Analytics is a free web service which provides comprehensive statistics and analytical tools for SEO and marketing purposes. Analytics monitors traffic to a website and collects data on how visitors interact with the site.

Data available through this service includes user demographics, behaviour and interaction, such as pageviews, bounce rate and average time spent on site. Analytics can also distinguish between direct, organic, referral and paid traffic, allowing you to gain an understanding of how users are finding your site.

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