What is first click free? | Grizzly | SEO Guide

First Click Free

Announced in 2008, it lets Google have access to behind-form content—content that lies behind registration forms—and allows these pages to appear in search engine results for relevant queries. Search engine crawlers, that systematically go through sites to index (or inventory) their content, do not automatically try to fill these log-in forms out in order to access the content behind them. As these pages are uncrawlable, First Click Free is the only way to let log-in-only content to be crawled, indexed and thus seen in search results.

First Click Free allows the search engine to index content that would otherwise be inaccessible to crawlers. It prevents Google’s spiders from thinking that your website is devoid of content and therefore not worth ranking at all, and incentivises users to register for paid content from publishers.

If a user sees content on a SERP which is behind a paywall, they can access three such pages per day. This has the benefit of directing new, high-authority websites to a user’s attention, who may then potentially register or subscribe to continue reading further content.

Webmasters and agencies do not need to contact Google to apply First Click Free status to their onsite content, unless it appears in the search engine’s News section.

For more information on First Click Free we would suggest looking at Google’s First Click Free Tutorial.

Back to guides

More SEO Guides

Crawlers, Technical

301 Redirects

A 301 redirect is an instruction that tells a browser: “The requested page is no longer available at the URL you have, you’ll find it at this new new address”.

Learn More

What is Link Juice?

Every website has a Domain Rank. This represents the total amount of positive link metrics associated with a website in total. The Domain Rank is controlled by the combined PageRank of all of the individual pages on a website.

Learn More

Looking to gain more traffic and customers?

Let's talk