PPC | Pay Per Click | Paid SearchPPC
PPC is a highly cost effective method of advertising on both search engines and websites.
You only ever pay when a user clicks on your ad, and you control how much you pay for each click. You decide how much budget to allocate per day, week or month.
in the UK performed on Google
What is PPC
PPC (‘Pay Per Click’) is a type of online advertising where you only pay for each time a user clicks on an advert that takes you through to your site.
There are many PPC platforms available, however the most popular is Google AdWords. Adwords is segmented into: search, display, remarketing, and YouTube.
Search refers to sponsored results which appear at the top of the Google listings when you type in a search query. Display refers to textual or graphical advertisements placed on third party sites. Remarketing lets you target your advertising to people that have already visited your website, allowing you to convert window shoppers into customers. There are also other forms of advertising available through YouTube such as In-Stream and In-Display. All of these channels operate on the same pay-per-click model.
Our PPC Approach
Our approach to PPC is grounded in highly granular data, showing you exactly where you have opportunities to improve and how much you will benefit.
We focus on maintaining a string of relevance from keyword through ad copy to landing page. It’s the foundation of a strong quality score and a great user experience.
Your campaigns are supported by the best technology, from custom AdWords Scripts to market-leading middleware.
Our jargon free reporting system uses advanced data visualisation software to deliver crisp reports to your desktop or mobile phone.